Trend Analyst Careers

Interested in a career as a Fashion Trend Analyst? The primary role or job function of a Fashion Trend Analyst or Fashion Forecaster is thoroughly analyze market trends in order to predict what consumers will be purchasing for the coming seasons. Trend analysts can work for forecasting firms, fashion retailers, design houses or manufacturers, which often have their own in-house trend teams.

 

TREND ANALYST EDUCATION REQUIREMENTS

Trend Analyst jobs usually require a bachelor’s degree in business or fashion and previous experience in the industry. Landing an internship with a forecasting team is one of the best ways to get your foot in the door.

 

SAMPLE TREND ANALYST JOB DESCRIPTION (BEAUTY INDUSTRY)

Job Description:

The Senior Trend Analyst will support the Beauty & Personal Care (BPC) client portfolio through creating and delivering expert insight and exceptional client service. The Senior Trend Analyst should have in-depth experience in the Beauty industry and an ability to combine that knowledge with strong data analysis skills to help our clients remain competitive in the future.

As a Senior Trend Analyst, you’ll have the opportunity to build upon your previous successes in the Beauty & Personal Care industry and develop your career through the following responsibilities:

  • Interact with major Beauty & Personal Care industry players
  • Regularly speak with clients on global and regional trends and product development ideas
  • Develop and conduct on-site client presentations
  • While this role focuses on clients in North America, it also supports Latin America, EMEA and APAC clients when appropriate
  • Identify and predict industry trends and white space opportunities for brands and manufacturers
  • Write analysis for the Beauty & Personal Care product covering:
  • Noteworthy retail developments happening in New York City
  • Emerging ingredient and product breakthroughs in the BPC industry
  • The influence of fashion, design, or art on various Beauty categories (Color Cosmetics, Skincare, Fragrances, Hair Treatments & Colorants, etc)
  • Trends, categories, and brand strategies
  • Create presentations and deliverables in response to client requests, covering market and product insights and trends
  • Represent company as an industry expert at tradeshows and with press
  • Present at tradeshows, conferences and professional events
  • Respond to journalists and other media requests

 

Experience and Skills:

  • Minimum of 10 years of experience working for a manufacturer or brand in the beauty and personal care industry
  • Experience with new product development, competitive intelligence, brand development, and consumer research and trends
  • A passion for understanding the influence of consumer, fashion, art, and design trends on the beauty industry
  • A talent for seeing the patterns behind data and understanding what these patterns might mean for consumers and the companies serving those consumers
  • Exceptional written and verbal communication skills
  • Demonstrated presentation skills for large audiences and individual clients
  • Bachelor’s degree required
  • Ability to travel up to 50%