General Merchandise Manager Careers

Interested in a career as a General Merchandise Manager in fashion retail? If you have interest in fashion and a great business or financial sense, this could be the career for you. The primary role or job function of a General Merchandise Manager or GMM is to oversee the entire merchandising division within a retail store and manage the buyers within all divisions. The General Merchandise Manager is responsible for developing and implementing the overall retail store merchandise strategy. The GMM may determine what product lines will be carried and sold, develop the pricing strategy in order to maximize profits to their fullest potential, review marketing strategies and tactics to make sure they support financial objectives, analyze the competitive marketplace and much more.



The majority of General Merchandise Manager jobs require a bachelor’s degree in fashion merchandising, business, or retail management. In many cases, a master’s degree is preferred. Most GMMs have previous experience as a divisional merchandise manager, retail manager or similar type of position within a fashion retail organization.




The General Merchandise Manager- (Division), will develop and implement the brand’s seasonal directed assortments, within specific retail channels and key accounts, consistent with key brand initiatives and financial expectations. Will drive the Go-To-Market process and execution, in cooperation with the Global Business Units (footwear and apparel), North America Sales and Brand/Integrated/Channel Marketing.

Will drive channel product segmentation, model and style efficiency and eliminate product redundancy.

Responsibilities include:

Develop Seasonal Directed Assortments, from the Global product line, across specific retail/direct channels and key accounts, that support key brand initiatives and delivers financial objectives across categories, price and margin.

In cooperation with GBUs, Sales and Marketing, develop best in class Go-To-Market process, timing and execution. Define key merchandising touch points and function ownership. Ensure alignment within and across the GBUs to support key drivers and “toe-to-head” merchandising.
Develop seasonal story/product introduction timing and flow consistent with Customer Seasonality and balanced with supply capacity considerations.
Develop mid and long-term channel product line-ups that clearly communicate model/style lifecycle.

In conjunction with the Global Business Units and Regional Merchandising counterparts, develop mid and long-term technology road maps (across categories and price points).

Identify gaps and opportunities in the range architecture and brief into the Global Business Units accordingly. Generate SMU requirements when considered appropriate or essential to meet or exceed commercial goals.


  • Minimum of 10 years’ experience.
  • Position requires exceptional interpersonal skills. Ability to influence at all levels.
  • Demonstrated presentation and facilitation skills to all employees including senior management.
  • Proven product merchandising skills
  • Ability to coach, guide, manage and develop direct and indirect reports.
  • The ability to work collaboratively across the organization.
  • Fluent English speaking is essential