Creative Director Careers – Fashion Industry
A career as a Creative Director in the fashion industry can be very exciting and rewarding. As a Creative Director, you’ll likely be responsible for the brand’s creative messaging across all marketing channels including print, broadcast, digital, outdoor, events and more. Creative Directors of major fashion and retail brands have an enormous amount of responsibility. Check out the sample job description below to see exactly what some of the tasks, responsibilities and job requirements are for a Creative Director in the Fashion Industry.
CREATIVE DIRECTOR SAMPLE JOB DESCRIPTION
CREATIVE DIRECTOR | MARKETING AND DIGITAL
The Creative Director is responsible for visual brand representation in print and online, and plays a critical role in defining the content and visual direction of our marketing materials and digital presence. This includes responsibility over the look/feel and website content in North America, as well as BTL and collateral projects, while overseeing Graphic and Web-design concepts to assure a coherent and consistent visual brand message across all platforms.
Editorial Director of the website: direct web site look and feel and partner with Communication team on content direction and development.
Partner with Ecommerce team on business issues and promotional cadence to support brand presentation in conjunction with business goals
Spearhead creative development and concepts for below-the-line ad campaign shoots in conjunction with our ad agency, and lead all in-house creative projects.
Direct the creative support across multiple teams (Wholesale, Retail, Specialty, Ecommerce, Company Stores), liaising with department leaders as needed to execute their goals
Direct and supervise team during creative development process to meet brand, timing and budgetary requirements of all projects. Establish deadlines, develop project plans, manage workflow, manage graphic and web designers in project execution, oversee production and ensure projects are produced properly and completed on time.
Develop product experiences for mobile, incl. apps.
Concept Ecommerce Calendar with merchant team and enact chosen concepts with digital associate art director
Includes all site pages, emails, and extra creative and marketing initiatives.
Leverage Creative Brief to identify timely topics and important trends.
Collaborate with European team to create efficiencies and alignment.
INTERNAL & EXTERNAL CONTACTS:
Internal: Wholesale, Retail, Specialty, Ecommerce, Company Stores
External: Laird & Partners (agency), Outside Suppliers and Partners
Direct: Assoc Art Director, Sr. Graphic Designer, Editor
Indirect: Web Designer, 2 Graphic Designers
BUDGETARY RESPONSIBILITIES: Work closely with Studio Director that all Studio projects stay on budget
DECISION MAKING: Independently spearhead all creative projects
RESOURCEFULNESS/CREATIVITY: Must be able to find the best solutions and develop methods to improve efficiency. Ability to handle multiple tasks/projects with adherence to deadlines and budgets.
ENVIRONMENT: Willing to work occasional nights and weekends. Must be available for occasional travel.
QUALIFICATIONS & EXPERIENCE:
- 7 years plus print and digital experience years in creative lead role
- BFA in Design/ Graphic Design or equivalent
- Strong prioritizing and organizational skills and the ability to carry detailed projects through to completion excellent organizational, written and verbal communication skills
- Extremely creative and strategic thinker
- Ability to manage and prioritize multiple tasks and aptitude to function within deadlines.
- Ability to manage and develop a junior/senior team.
- Work with deadlines and demanding workflow in a timely manner
- Ability to multi-task, handle a large volume of work, manage a team,
- Positive attitude towards teamwork
- MS Office, basic knowledge of Adobe Creative Suite